Book Review: Enchantment – Guy Kawasaki

Enchantment by Guy Kawasaki

“I’m going to show you how to change the world, not understand it.” -Guy Kawasaki, Enchantment

It’s not too often that I read “business” books. I’ve read things like Who Moved My Cheese, and Soar with Your Strengths, but they’re not usually my cup of tea. But when told me about Enchantment, I was immediately interested. I just accepted a new position with my company, working on a large project that will require influencing a lot of people, so the timing was great. And the name Guy Kawasaki was one that I was familiar with from his work with Apple. And even if I didn’t know his name, getting pull quotes on the cover from Sir Richard Branson and Steve Wozniak would have caught my eye. I signed up for a copy and was lucky to be one of 90 to get it for free.

What are your passions? Do you hide them under a bushel? Instead, tell the world that you love cooking, hockey, NASCAR, or knitting – whatever it is – because pursuing your passions makes you more interesting, and interesting people are enchanting.

The book is really interesting, but it’s still formatted like a business book. It’s Guy Kawasaki’s ability to enchant the reader that makes it stand above the rest though. And really, the book is about how to be enchanting, so I had to expect to be enchanted, and for the most part I was. I must admit though that the first half of the book was more enchanting than the second half.

…heroes, mensches, and simply likable and trustworthy people are enchanting, and if you want to enchant others, you need to aspire to those attributes, too.

The book has 12 chapters, and each chapter ends with personal examples from other people about their experiences being enchanted. And throughout the book Guy Kawasaki shares his own personal experiences of enchantment and real world examples of enchanting ideas and products. These stories are really where the book shines. It gets bogged down towards the end of the book when it leaves the personal examples of bulletpoints and checklists.

Death is the great equalizer – we all die equal… While we’re living , we need to get over ourselves and accept others if we want to enchant people.

One of the best things about the book is that it’s not specific to any one industry or position in a company. So many business books are only about how to be a good manager, or how to manage a project, etc. No matter who you are or what you do, you can find things in this book that can inspire you to be better at whatever it is you do, because it’s about how to delight people, and everyone can use those skills.

The goal of enchantment is a long-lasting change – not a onetime sale or transaction. In other words, you want enchantment to endure and, even better, to blossom. That’s what happens when you change hearts, minds, and actions.

At the end of the book, I come away with a feeling that Guy Kawasaki is a cool person – someone you’d want to grab a beer with and watch a hockey game (one of his passions), and then fight over who is picking up the bar tab. He’s enchanting, and so is the book.

Full disclosure: I received Enchantment for free to review by being a BzzAgent for All opinions are my own.


2 responses to “Book Review: Enchantment – Guy Kawasaki

  1. is this what you are doing instead of answering my phone call?

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