Let me start this by saying I know very little about purses.

But I have an idea. I was talking to @jesseco on Twitter – she’d ordered a purse on Amazon and said she’d be happier if it got there early. So I said, “I imagine Amazon would make you even happier if the purse came pre-stuffed with money.”

So I got to thinking that this could be a good idea…

What if, when you bought a purse, it came pre-stuffed with money! That’d be the greatest thing ever… You’re buying a purse anyway, right? But this one has money in it!

And then, what if money came in this purse AND the same amount of money also went to a charity?

Here’s what I was thinking:

Let’s say a purse costs $50. But this purse could have up to $25 inside it. And if there’s $25 inside, then $25 would go to a charity. Maybe there’s only $5 inside… then $5 would go to the charity.

Of course, there’d be a bigger chance that there’d be $5 inside than $25. But then it’s almost like a game… how much money will be inside the purse? You have to buy to find out!

Maybe every once in a while, the whole amount of the purse is inside, and $50 more goes to charity, or as a promotion, one purse has $1000 inside, and $1000 goes to the charity!

The purses would have to be valuable on their own – fashionable, utilitarian, etc. Maybe famous designers would want to get in on it. The money and the charity donation is a bonus – you want the purse even without that…

It could expand to wallets, too. Don’t want to leave the men out!

I think the money should be in a gift card – maybe one of those Visa gift cards that can be used anywhere. Or if retail sponsors came on board, the gift card could be for the store where you bought the purse.

I think it’s a win for the consumer, a win for the business, and a win for the charity that gets the money.

What do you think?


12 responses to “Purses

  1. I still think you’re a genius. Brilliant, seriously.

    • Thank you… I think I just lack the entrepreneurial skills to do something with the idea.

      I can’t even pronounce “entrepreneurial” without doing it really slow and thinking about it very hard.

      “Genius” is much easier to pronounce. πŸ˜‰

  2. I think it’s a wonderful idea. I truly do. It would be great if big name companies (Coach, Kate Spade, etc.) would do this since there is such a high mark-up on their merchandise. For the smaller privately owned businesses, the margins aren’t quite as large.

    You’ve got such a big heart. Always thinking of others.

    • Thanks, Stacey!

      If one of the companies you mentioned did this, it wouldn’t even have to be their whole line – it could just be one item they add to their line to raise money for a good cause and to promote their brand.

      And then I envision a company like Amazon or Zappos doing it. What if you knew everything you bought from them had the potential of being 50% off (in a gift card)… but also knowing that that amount was supporting a good cause.

      But really, I think this is more up the alley of a company like Tom’s Shoes. Right now, if you buy a pair of their shoes, they give a pair to someone who needs them in a poor country. If they could expand to purses, they probably wouldn’t want to give purses to people in these countries, but there’d be other ways they could still use the funds to help those in need. Maybe this is the way to do it.

  3. This is a fantastic idea!

  4. Fantastic idea, Matthew! Like the get a computer, give a computer thing sort of. And everyone needs cash!

  5. It is a great idea. And PS your comment about Doughmesstic’s boobs and sending a hard boiled egg through the USPS were hysterical. πŸ™‚

  6. Like the way you think. Expanding on your idea – actual money would be difficult to track. But what if, instead of money, there were coupons/gift certificates for other products/services. That way you can create a cross promotional opportunity for all kinds of businesses. You can even narrow it into streams, such as food, health & beauty, educational, children and so on.

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